Shapin The Feeling

Shaping The Feeling is a passion project exploring the powerful intersection of typography and cinematic storytelling. In this series of poster designs, I’ve challenged myself to move beyond simply displaying film titles. Instead, I use the very art of typography to evoke the core emotions and atmosphere of each movie, allowing the letters themselves to become a visual echo of the film’s narrative. It’s an exploration into how carefully crafted type can not only convey information but also shape the viewer’s feeling before they even see a single frame.